Titan VCT portfolio company story: Permutive
Helps publishers and advertisers make more effective use of their valuable data for targeting, all while keeping it privacy-safe.
What Permutive does
Permutive is a privacy-first advertising technology company that helps publishers and advertisers make more effective use of their valuable data for targeting, all while keeping it safe. It’s Audience Platform Uses technology on digital devices to access and process data quickly, accurately and anonymously. This enables a privacy-safe way of learning about consumers’ behaviours online, without compromising data security or identifying them.
Why we like it
For many companies GDPR has made handling consumer information complicated and created regulatory risk. Many existing platforms were unable to adapt to the new rules, creating a gap in the market. Permutive’s roster of household names as customers is testament to its value and position in market. It’s now the partner of choice for privacy compliant targeting for more than 70% of the UK’s top publishers ¹ -including the Financial Times, The Economist, Buzzfeed, Conde Nast, Immediate Media, Future and Conde Nast International.
What our fund managers say
“We see Permutive as a special business with immense potential. A lot has changed since we first invested; previously board meetings were held in kitchens and the strategy had to be agile in order to refine the product and vision. Today, however, Permutive has evolved its offering to become the UK category leader in its field and is driving innovation to beat billion-dollar global businesses on a consistent basis in trial processes. “
-Will Gibbs, Octopus Ventures
Key risks to remember
Please remember that the value of an investment in Octopus Titan VCT, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.
Tax treatment depends on individual circumstances end may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status.
VCT shares could fall or rise in value more than other shares listed on the main market of the London Stock Exchange. They may also be harder to sell.
Investors should only subscribe for shares on the basis of information contained in the prospectus and Key Information Document (KID), available on the Titan VCT product page. Company examples are for illustrative purposes only and should not be considered an investment recommendation.
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¹ Permutive, Octoper 2021