Apollo VCT company stories: SimplyCook
Helping people cook delicious meals at home.
Meal kits for the masses
Oli Ashness was tired of cooking the same meals. But his busy life living and working in London meant there was little time to explore new recipes. He also knew this problem was hardly unique to him. So he set out to provide a solution, and SimplyCook was born.
When it comes to cooking at home, most of us only have four or five meals in our repertoire. SimplyCook’s mission is to change that.
The company puts together meal kits, made up of recipe cards, spices and flavour pots, and posts them to customers around the country. These customers, who pay a regular subscription, get to try new recipes; without the time-consuming trial and error home cooks with less experience often go through.
SimplyCook has shaken up the meal kit subscription market. They leave out fresh ingredients, letting you pick these up on your regular shop. That means the kits are more affordable than its competitors, allowing SimplyCook to sell to a wider market.
With consumers having to stay at home for months due to lockdown, SimplyCook was able to offer an easy solution for trying new meals. Customers benefit from added flexibility too. Because the ingredients can be stored at home for long periods, customers can buy the kits and then decide later when they wish to cook.
SimplyCook has also started working with retailers Sainsbury’s and Waitrose. While its competitors compete directly with supermarkets, SimplyCook doesn’t. It sells ingredients that complement what shoppers usually buy, and can actually encourage them to buy from the supermarket by giving them interesting recipes to try.
Octopus Apollo VCT risks
Please remember that the value of an investment in Octopus Apollo VCT, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.
Tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status.
VCT shares could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.
More from Apollo VCT
Natterbox is a cloud-based telephony provider with a unique software which integrates with customer-relationship management platforms.
Veeqo is a cloud-based retail automation platform helping ecommerce retailers.
One Team Logic
Providing safeguarding software for those who are responsible for children and young adults most at risk.
We’re here to support you
If you’ve got a question about any of our products or services, please get in touch.
Contact our team
Got a question?
Call us at 0800 316 2067