Apollo VCT portfolio company story: Hurree
Hurree is helping organisations make better use of their data through an AI-powered business intelligence platform that seamlessly brings information
What Hurree does
Founded in Belfast in 2018, Hurree has developed an AI-powered business intelligence platform that helps businesses bring together data from sales, finance, marketing and other systems into a single place. This reduces the need for manual reporting and makes it easier to work with information that would otherwise be spread across multiple software platforms.
As businesses generate increasing amounts of data and adopt AI-driven tools, having accurate, connected information is becoming more important. Hurree’s platform enables users to create dashboards, automate reporting and analyse data without needing specialist technical expertise.
Using its AI capabilities, Hurree helps businesses identify trends, generate insights and make more informed decisions from the data they already hold.
Why we like it
We like Hurree because it operates in a market where businesses are generating ever-growing volumes of data and need simpler ways to turn that information into actionable insights. As AI adoption accelerates, the value of accurate, connected data continues to increase. Hurree stands out by bringing together data integration, analytics and AI within a single platform, making sophisticated analysis accessible to non-technical users and reducing the complexity often associated with traditional business intelligence tools. We are also encouraged by the company’s continued investment in new integrations and AI capabilities, which is expanding the range of use cases across its customer base and supporting further growth opportunities.
Key risks to remember
Please remember that the value of an investment in Octopus Apollo VCT, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.
Tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status.
VCT shares could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.
Investors should only subscribe for shares on the basis of information contained in the prospectus, supplementary prospectus, AIFMD supplement and the Key Information Document (KID) available on the Apollo VCT product page.
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