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AIM VCTs company stories: Gear4music

Leading online retailer of musical instruments

Gear4music is the largest UK based online retailer of musical instruments and equipment.

Scaling an online business

Set up in 2003, Gear4music sells both its own products and big-name brands to
musicians across Europe.

The company has an online-only business model, with most of its sales currently originating in the UK. This online presence has allowed it to create a multilingual, multicurrency website covering 19 countries without adding significantly to its cost base. It has also meant that Gear4music has been able to build a scalable business. Its ecommerce platform has proven it can handle increased volumes and website traffic. And the platform can select the most appropriate courier delivery services automatically from more than 9,400 options, depending on the weight, size, value and destination of the goods being purchased.

Octopus AIM VCT risks

Please remember that the value of an investment in the Octopus AIM VCTs, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.

Tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status.

VCT shares could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.

Investors should only subscribe for shares on the basis of information contained in the prospectus and Key Information Documents (KIDs), available on the AIM VCT product page.

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