Apollo VCT portfolio company story: Definely
UK LegalTech company created to make legal documents easier to read, edit and understand.
What Definely does
Definely, founded in 2020, is a UK LegalTech company created to make legal documents easier to read, edit and understand. Definely was founded by two former Magic Circle lawyers, one of whom is registered blind. They set out to make legal documents more accessible to those with visual impairments and soon realised that their solution solved a problem faced by all lawyers, daily. Headquartered in London, it has over 75 employees located globally. Fuelled by investment from Apollo, the company is now focused on adding to its existing base of 40,000 active users from the largest companies and law firms in the UK, US, Canada and Australia.
Why we like it
Apollo is excited by its mission-driven origins, cutting-edge technology, and clear market demand. It is delivering real, measurable impact in the LegalTech space — saving lawyers significant time with a seamless, AI-powered solution that fits effortlessly into existing workflows. The team’s deep sector expertise, strong traction with top-tier law firms, and thoughtful approach to innovation make them a standout.
What our fund managers say
“At Octopus Ventures, we’re backing the entrepreneurs who make it their mission to empower people and change industries for the better. Definely is a fantastic example of this — what started as a solution to improve accessibility in the legal industry, has evolved into a product that boosts productivity for all lawyers. By leveraging their powerful AI and strong relationships with companies like Microsoft, Definely is wellpositioned to make significant inroads into this $60bn industry.”
– Edward Keelan, Partner, Octopus Ventures
Key risks to remember
Please remember that the value of an investment in Octopus Apollo VCT, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.
Tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status.
VCT shares could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.
Investors should only subscribe for shares on the basis of information contained in the prospectus, supplementary prospectus, AIFMD supplement and the Key Information Document (KID) available on the Apollo VCT product page.
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