AIM VCTs company stories: Gear4music
Leading online retailer of musical instruments
Gear4music is the largest UK based online retailer of musical instruments and equipment.
Scaling an online business
Set up in 2003, Gear4music sells both its own products and big-name brands to
musicians across Europe.
The company has an online-only business model, with most of its sales currently originating in the UK. This online presence has allowed it to create a multilingual, multicurrency website covering 19 countries without adding significantly to its cost base. It has also meant that Gear4music has been able to build a scalable business. Its ecommerce platform has proven it can handle increased volumes and website traffic. And the platform can select the most appropriate courier delivery services automatically from more than 9,400 options, depending on the weight, size, value and destination of the goods being purchased.
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