Octopus Ventures EIS portfolio company story: Raylo

An innovative and sustainable consumer tech subscription service

Raylo is here to change how people get their tech for good. That means giving consumers access to the smartphones and tech they really want, but in a responsible, sustainable way.

Raylo’s automatic cycle of refurbish, reuse and recycle means every device gets an extended life. All of this is achieved through leasing. The less waste generated, the better the value and a much better experience is created compared to some of the traditional alternatives. Raylo has ambitious plans to lead the change in the way consumer tech is sold and enjoyed.

Why we like it

We’re excited about the ambitious opportunity that Raylo is tackling in transforming access and usage in the UK and beyond. Raylo aims to rapidly grow not only within the large smartphone market but also the broader consumer electronics space. By broadening access to these products while offering a quality of service that customers rave about, Raylo is well-positioned to redefine the way we all access and use our trusted electronic devices.

Raylo’s model also means it can more than double the usage period of the average device, by re-leasing returned devices under its Certified Refurbished brand. This delivers value to its customers in the form of lower prices and better experience, whilst also helping to lower carbon dioxide emissions. The team has demonstrated tremendous progress to date, and we’re excited to support them now and in the stages to come.

What our fund managers say

“Customers are demanding subscription models in all aspects of their lives. Raylo has created a model that brings this together with smartphone recycling in a simple, accessible way. Raylo is a top choice for obtaining a smartphone with a 4.9* Trustpilot score and rapidly growing customer base.”

– Zihao Xu – Principal

Risks to bear in mind

Capital at risk

The value of an investment can fall as well as rise. Investors could end up getting back less than they put in.


Shares in EIS-qualifying companies could fall or rise in value more than other shares listed on the main market of the London Stock Exchange.


We will be investing into shares in unlisted early stage companies. These shares will be harder to sell than established listed companies. Investors should expect to hold shares for between five and ten years, and possibly longer.

Tax treatment and qualification

Tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the portfolio companies maintaining their EIS-qualifying status.

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