HelloSelf
A digital marketplace for mental health therapy
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Funding stage: Series B
What is it?
HelloSelf is a digital platform providing personalised mental health support. It helps people change their lives and be the best versions of themselves by matching them to therapists, monitoring their progress and delivering quantifiable results; changing their understanding, their feelings, their thinking and their actions.
Therapy is provided through private and convenient online video sessions with a vetted team of Clinical Psychologists, Counselling Psychologists and Cognitive Behavioural Therapists. App-based activities designed by psychologists also help people achieve their goals faster and science-based evidence is used to demonstrate their progress.
A reporting dashboard provides information on an individual basis or, for corporate clients, in an anonymised and consolidated form showing numbers of patients, sessions and outcomes achieved. Therapy costs from £110 per session, with an average of eight sessions per patient, with the promise of helping those who are not well become well, and those who are fine to thrive.
Why we like it
Mental health grew in the public limelight during the Covid-19 pandemic, helping to de-stigmatise the topic, and there is now a significant post-pandemic tailwind. Individuals and organisations care more about these issues and are actively looking for ways to overcome them.
In this growing market, what makes HelloSelf particularly interesting is its outcome-oriented scientific approach. The unique scoring and monitoring system it has developed is a game changer and makes the platform very attractive to a wide range of clients.
The company is unique in selling into a range of different referral channels, including employers, insurers, healthcare organisations and direct to individuals. It is attractive for therapists as it provides a network to speak with other coaches and share notes, learnings and materials.
In the last two years, the company has engaged a significant number of therapists, signed up a major insurer in AXA, won NHS contracts and secured 40 employer contracts with big name businesses covering more than 40,000 employees, achieving best in class customer feedback.
What our fund managers say

“The company’s founder is phenomenal and he has built a stellar team around him. In a growing industry, Hello Self stands out as unique, with a scientific solution, an intelligent business approach and a solid and growing client base.”
– Kamran Adle – Principal
Who are we backing?
The company’s founder, Charlie Wells, spent his early career climbing the corporate ladder before suffering a brain haemorrhage that put him into a coma. Miraculously, he recovered and promised he would only ever work on things that would genuinely make the world a better place.
He joined Just Giving as Chief Marketing Officer then became COO and CEO before founding HelloSelf, drawing in an impressive suite of senior leadership including a CTO and CFO from Just Giving and a Chief Clinical Officer with a background of owning and running a therapist chain.
See more on HelloSelf’s website.







