Companies we’ve backed: Elvie
Taking women’s tech out of the dark ages
Elvie is a pioneer in femtech, a term that describes companies using technology to improve women’s health and wellbeing.
Conquering a neglected market
Elvie is a classic example of a company led by great founders, who are using technology to unearth a new market.
With the launch of their second product, Elvie Pump, the goal was to revisit a technology that had barely changed since the Victorian era. Its pump replaces the tubes and wires of outdated breast pumps with a silent, wearable product.
When Elvie Pump hit the market in 2018, the first batch sold out in minutes. It’s clear that Elvie is tapping into a need that wasn’t being met before.
This company example is for illustrative purposes only. It should not be considered as an investment recommendation. Any personal opinions mentioned may change and should not be seen as advice or a recommendation.
Investors can access the opportunity to invest in companies like Elvie through some of our tax products such as Octopus Titan VCT or the Octopus Ventures EIS Service.
Remember, investing involves risk
Please remember that the value of an investment in VCT or EIS shares, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.
In relation to tax products, tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status or the portfolio companies maintaining their EIS-qualifying status.
The shares of the smaller companies or VCT shares we invest in could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.
More companies we’ve backed
Leading a new trend in fashion sales.
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