Titan portfolio company stories: Elvie

Taking women’s tech out of the dark ages

Elvie is a pioneer in femtech, a term that describes companies using technology to improve women’s health and wellbeing.

Conquering a neglected market

Elvie is a classic example of a company led by great founders, who are using technology to unearth a new market.

With the launch of their second product, Elvie Pump, the goal was to revisit a technology that had barely changed since the Victorian era. Its pump replaces the tubes and wires of outdated breast pumps with a silent, wearable product.

When Elvie Pump hit the market in 2018, the first batch sold out in minutes. It’s clear that Elvie is tapping into a need that wasn’t being met before.

This company example is for illustrative purposes only. It should not be considered as an investment recommendation. Any personal opinions mentioned may change and should not be seen as advice or a recommendation.

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The shares of the smaller companies we invest in could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.

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