Companies we’ve backed: Bought By Many

Insurance designed by pet owners for pet owners

Bought By Many is an award-winning insurtech company with a specific focus on providing better pet insurance for everyone.

Tailored insurance for pet owners

Bought By Many is an award-winning pet insurance provider which builds previously unavailable policies by listening closely to the needs of pet owners. Pet owners can now enjoy life with their pet, knowing they have excellent cover that’s always getting better.

Co-founded in 2012 by Steven Mendel (CEO) and Guy Farley (CTO), this unique insurance provider launched its market-leading policies in 2017 and now covers more than 250,000 pets in both the UK and Sweden.

Not only has it been voted the “Most Trusted Pet Insurance Provider” at the 2019 Moneywise Customer Service Awards, but it has also won the Feefo Platinum Service Award (2019). Furthermore, it has been ranked as one of the best pet insurers by Which?; been included in the Sunday Times’ “Tech Track 100” three years in a row (2018 – 2020); and has been named by WIRED as one of the “hottest start-ups in Europe”.

In May 2020, we invested further in Bought By Many as part of a recent £78 million funding round. This latest capital injection is expected to boost international growth in 2021, (especially after a successful launch in Sweden in 2019), increase its market share in the UK and help develop its product and claims experience.

Investors can access the opportunity to invest in companies like Bought By Many through some of our tax products such as Octopus Titan VCT or the Octopus Ventures EIS Service.

Remember, investing involves risk

Please remember that the value of an investment in VCT or EIS shares, and any income from it, can fall as well as rise. Investors may not get back the full amount they invest.

In relation to tax products, tax treatment depends on individual circumstances and may change in the future. Tax reliefs depend on the VCT maintaining its qualifying status or the portfolio companies maintaining their EIS-qualifying status.

The shares of the smaller companies or VCT shares we invest in could fall or rise in value more than shares listed on the main market of the London Stock Exchange. They may also be harder to sell.

More information and key documents can be viewed on the Octopus Ventures EIS Service and Octopus Titan VCT product pages.

More companies we’ve backed

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