LifeScore
Composing the soundtrack to your life
Funding stage: Series A
What LifeScore does
Imagine a world where your every sensation is augmented with music. When you pick up speed while running, the music responds. As you enter a forest, instruments of deeper bass are seamlessly layered into the piece. As your car creeps beyond the speed limit, the music alters rhythm to keep you in check.
LifeScore is a business-to-business company creating a new way to experience music. With LifeScore, music is produced as it plays, adapting to contexts, personal needs, and the state of the listener.
Working with world-class musicians and composers from the iconic Abbey Road Studios in London, LifeScore uses artificial intelligence (AI) to capture what is going on in the listener’s immediate environment, offering music to entertain, relax, energise and evoke emotion – and change as conditions change.
You can see an example of how the AI is used here with LifeScore’s partnership with Bentley.
Why we like it
Music has become an integral part of our being. From fitness to sleep and meditation activities, music is the centre piece that sets the mood for the activity. However, there has been little innovation in this space for a long time. Most companies have overused generic playlists (like Apple and Spotify) or AI-generative music. LifeScore is unique in the quality of its musical building blocks, its methods for representing and applying compositional ideas, and its ability to adapt to the listener’s environment. It inputs music in real time which sounds as if it were written for that purpose.
There are vast numbers of potential opportunities and use cases that the LifeScore music platform is applicable for, namely gaming (517 million users in 2021), fitness (52 million households interested in Peloton), sleep (an $81.2 billion market)[1], meditation and in-car experience.
[1] LifeScore company research, 2021.
What our fund managers say
“The ability for music to adapt in real time is a pioneering aspect of the technology. This opens many new markets for adaptive music technology and is a first in the market.”
– Simon King – Partner
Who are we backing?
A core reason for us backing LifeScore is the founding team. Philip Sheppard (CEO) is famous for producing all of the national anthems for the 2008 Olympics, and Tom Gruber (CTO) was the co-founder of Siri.
See more on LifeScore’s website here.